More and more people no longer search in Google, but ask ChatGPT, Perplexity or Gemini directly. GEO — Generative Engine Optimization — makes sure your business appears in those answers. Here's what it is, and how to start today.
What is GEO?
GEO is optimizing your website so AI search engines find, understand and quote your content. Where classic SEO aims for a high position in search results, GEO aims for the answer itself: your business as the recommendation in ChatGPT, Perplexity and Google AI Overviews.
Why now?
AI Overviews appear for a growing share of all Google searches, and AI assistants are becoming the starting point of more and more journeys. Whoever optimizes now builds a head start that's hard to catch up with later.
How does GEO work in practice?
1. Answer-focused content
AI quotes content that answers questions directly. Start pages with a clear 40-60 word answer to the core question.
2. Structured data (schema)
Schema markup tells machines what you are: organization, services, FAQ, reviews. Essential for both Google and AI.
3. Entity consistency
Make sure your business name, address and description are identical everywhere — on your site, LinkedIn, chamber of commerce and review sites.
4. Comparisons and lists
AI engines quote tables and step-by-step plans remarkably often. Create decision content: X versus Y, step plans, price overviews.
SEO or GEO?
Both. SEO brings clicks, GEO brings recommendations. The techniques largely overlap — which is why we apply them together as standard.
Frequently asked questions
Is GEO measurable? Yes: AI referrals are visible in your analytics and grow monthly.
Does this work for small businesses too? Especially — in niche markets the chance of becoming THE recommendation is biggest.
Want to know how visible your site is in AI search engines right now? Request the free scan or check out our SEO & GEO service.