Having a website built in 2026 can cost anywhere from a few hundred to tens of thousands of euros. Where does the difference come from? Strategy, custom work, speed and what happens after launch. In this article we line up the price factors, so you can compare quotes fairly.
The short version
A professional custom website for an SME in the Netherlands typically costs between €[REPLACE] and €[REPLACE]. A template site is cheaper, but costs you customers in the long run through slower load times, weaker SEO and an interchangeable look.
What determines the price?
1. Strategy and structure
A good site doesn't start with design but with the question: who needs to do what here? Audience, page structure and conversion path determine the rest.
2. Custom versus template
Templates look affordable, but contain bloated code that slows your site down — and Google punishes that through Core Web Vitals.
3. Content and copywriting
Copy that ranks in Google and convinces is craftsmanship. Expect a separate line item for professional copy.
4. SEO, GEO and technology
Schema markup, speed and AI search optimization (GEO) determine whether you get found — including by ChatGPT and Perplexity.
5. Aftercare and maintenance
Updates, backups and monitoring keep your site safe and fast. Always ask what happens after go-live.
What should you look for in quotes?
- Fixed price or hourly billing?
- Are speed and Core Web Vitals guaranteed?
- Are technical SEO basics included?
- Can you edit the site yourself?
Frequently asked questions
What does a simple website cost? A compact professional site starts at Zazzy Designs from €[REPLACE], with a fixed price upfront.
How long does it take? On average 3 to 6 weeks from strategy call to go-live.
Want to know more? Check out our web design service or Book a free strategy call.